Foothill put up a billboard saying “Come learn from Professor Firenzi now at Foothill College” and used a photo of me teaching at SJSU. Which privacy tort would they likely have violated?
Appropriation
Intrusion
False Light
Disclosure
Answer
Appropriation
This is because of the the unauthorized use of their image without their consent
Explanation
This mainly occurs whenever defendant uses a plaintiff’s image like in the case above, without his or her permission for commercial purposes though it is also known that in case a defendant uses a plaintiff’s name or likeness for a newsworthy purpose, however, this does not fall under the tort of appropriation and can be used as a defense by defendants and in our scenario we would categorize this as appropriation
