Solved Questions

1. Can you think of other e-commerce companies that have added retail stores? How do the two business models diff er? 2. What kind of e-business could you run from your current residence? What tips might you take from the founders of ModCloth?

1. Do haulers as brand ambassadors actually seem more genuine than the brands promoting the products themselves? 2. What is your opinion of retailers like Aeropostale and Forever 21 that actually pay haulers to promote their goods?

Research, using the link below, what it would take to place an advertisement on YouTube. Outline the steps and options for the class. How are companies using video advertising? What are the benefits and drawbacks? https://www.youtube.com/yt/advertise

How are service companies jumping on the e-commerce or m-commerce bandwagon? Provide examples of service companies engaged in e-commerce or m-commerce.

Fortune’s fastest-growing companies. Pick a B2B company and evaluate its use of social media. By visiting its social media sites, including Facebook, LinkedIn, Twitter, and Instagram, how does the company use social media to communicate with its employees, customers, investors, and suppliers?