Solved Questions

ComScore is a firm that measures internet traffic and internet advertising. Access the website at www .comscore.com. What services does the company offer? Describe a research project you feel this company could do successfully to assist in advertising or internet research.

Explain the differences between web metrics and conversion and campaign metrics for digital marketing. Explain the differences among volume, engagement, and conversion metrics for social media. Suppose Sonic has launched a digital and social media campaign. Identify the six most important metrics to evaluate both the digital and social media campai...

What roles do social media and hand-held technologies such as smart phones play in today’s marketing environment? How will they evolve in the future?

What roles do “emotions” and “logic” play in the Spych approach to marketing communications?

Compare the concepts used by Spych with the terms “behavioral response” and “attitudinal response.”