Solved Questions

Solutions
Question
1
solution
Category: Business
If you were a consultant to Vivian Callaway, what product changes would you recommend to increase sales of Warm Delights?
2
solutions
Category: Business
a) What initial promotional plan directed to consumers in the target market did Callaway use? (b) Why did this make sense to Callaway and her team when Warm Delights was launched?
3
solutions
Category: Business
(a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?
3
solutions
Category: Business
2 (a) Who is the target market? (b) What is the point of difference on the positioning for Warm Delights? (c) What are the potential opportunities and hindrances of the target market and positioning?
1
solution
Category: Business
What is the competitive set of desserts in which Warm Delights is located?
1 2 3 47