Solved Questions

Here is a tip: Prestige pricing is a very profitable proposition for companies. It targets very little sales volume but with very high-profit margins. Explanation Prestige pricing is used to (View full solution)

Here is a tip: Promotional pricing refers to the use of pricing as a tool to attract customers to purchase products. It includes strategies like price leaders, special-event pricing, comparison (View full solution)

Here is a tip: Psychological pricing aims at making the prices attractive for customers. This can be done through various forms like bundle pricing, odd-even pricing, prestige pricing, and customary (View full solution)

Here is a tip: Everyday low pricing is a smartly crafted strategy aimed at reducing the fluctuations in sales performance of a company. Explanation In everyday low prices (EDLP), a (View full solution)

Here is a tip: Differential pricing may sometimes antagonize customers. They may see this as an unfair pricing policy. Caution should be exercised while using differential pricing. Explanation Negotiated pricing (View full solution)