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Category: Business
1. How is Virgin unique in its quest to be a socially responsible and sustainable company? 2. Discuss the contradiction between Virgin’s negative environmental impact (via air and rail) and the green message and communication efforts behind endeavors such as the Earth Challenge.
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Category: Business
1. Starbucks makes business decisions that are both ethical and responsible. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a socially responsible company? Why or why not? 2. Where does a company like Starbucks draw the line on supporting socially responsible programs? How much of its annual budget...
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Category: Business
How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not?
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Category: Business
1. Why has Victoria’s Secret been so successful? How does the company reach its target audience? 2. What do you think are Victoria’s Secret’s biggest challenges? 3. What’s next for Victoria’s Secret? How does the company grow?
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Category: Business
1. What has Progressive done well over the years to attract new insurance customers? 2. Discuss Progressive’s direct marketing campaign, which primarily revolves around the character Flo. Why does it resonant so well with consumers? 3. What else should Progressive be doing to ensure it stays top of mind in the competitive industry of insurance?
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