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Category: Business
20-20 Analyze adidas’s business according to the Societal Classification of Products (Figure 20.4).
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Category: Business
20-4 What is environmental sustainability? How should companies gauge their progress toward achieving it? (AACSB: Communication)
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Category: Business
19-17 Of the five global product and communications strategies, which best describes L’Oréal’s approach?
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Category: Business
19-5 Explain what is meant by a whole-channel view and why it is important in international marketing. (AACSB: Communication; Reflective Thinking)
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Category: Business
19-3 Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market? (AACSB: Communication; Reflective Thinking)
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