Consider one of these purchases: health care, a car, a time-share condo.

Consider one of these purchases: health care, a car, a time-share condo.

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June 25, 2022
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Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?

Answer and ExplanationSolution by a verified expert

Explanation
The individual has chosen healthcare.

In the case of the healthcare business, the tangible elements will be the following:

The furniture items, such as desks and exam tables, will be the tangible components of the healthcare business as these assets are physically present.
The computer systems present will be another tangible element as these assets can be touched.
Different types of medical equipment are also tangible elements that are used in the healthcare business because the equipment is physically available and can be seen and touched.
The intangible elements of the healthcare business are as below:

The medical services that are provided by the healthcare business come under intangible elements such as treating patients.
The goodwill of the healthcare business is an intangible element that is not physically present but has a high impact on the valuation of the company.
The tangible factors will contribute to individual satisfaction in the following ways:

The tangible elements, such as chairs and beds, contribute to developing satisfaction in an individual when it provides comfort to them.
If any tangible elements make the job or task easy, it contributes to providing satisfaction to the individual.
The tangible elements will create dissatisfaction in an individual in the following ways:

The absence of better facilities that include tangible elements, such as fans and chairs, will create a feeling of dissatisfaction for an individual.
If the facilities or tangible elements are not properly working or not in good condition and are not able to fulfill the requirement of an individual, it will lead to dissatisfaction.
The intangible elements that will create satisfaction for an individual are as below:

If the services provided to an individual are good and satisfactory, it creates a satisfying feeling.
The good reputation of an organization brings confidence in an individual, which leads to satisfaction.
The intangible components that will develop dissatisfaction in an individual are as below:

If the service provided to an individual is not according to their expectation, it will lead to the individual developing a feeling of dissatisfaction.
If an organization does not have a good reputation or goodwill in the industry or market, it will impact the satisfaction level of an individual and will, sometimes, lead to dissatisfaction.
Sample Response
The individual has chosen a healthcare organization.

On considering the healthcare business, the tangible elements will be the following:

Furniture
Computers
Medical equipment
The intangible elements of healthcare are as follows:

Medical services
Goodwill of the healthcare organization.
The tangible components that will lead to individual satisfaction are as follows:

Provides comfort
Makes work easy
The ways the tangible components will contribute to individual dissatisfaction are as follows:

Not sufficient facility
Not in good condition
The ways intangible elements develop in-person satisfaction are as follows:

Better medical services
Good business reputation
The intangible elements that develop dissatisfaction are as follows:

No proper service
Bad brand name

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