Create a marketing plan to introduce Jeeves to your local community. Gather the secondary data that you can, to help substantiate

Create a marketing plan to introduce Jeeves to your local community. Gather the secondary data that you can, to help substantiate

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July 21, 2021
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MINI-CASE

Jeeves

When people feel like they have more money than time, certain services flourish. Imagine setting up a butler service called Jeeves. Jeeves would see to all the logistics details in your life that consume more time than you wish to grant them. Jeeves will take care of your information needs, from making doctors’ appointments or play dates for the kids, to stylist appointments for you, to helping you banking, paying bills and even coordinating and evaluating your investments, if you wish. If you were stinkin’ rich, you’d also have a chef and a driver. While strictly speaking, these domains fall outside the usual butler responsibilities, in the Jeeves service, the butlers fill in with whatever household and related duties the customer wishes to be done, and a payment package is chosen accordingly. Thus, your Jeeves can drive your kids to school, and pick up groceries to have a 7 p.m. dinner ready for the family, if those are add-ons you desire (and for which you’re willing to pay).

Case Discussion Questions

Create a marketing plan to introduce Jeeves to your local community. Gather the secondary data that you can, to help substantiate the business case. Make clear notes throughout the plan where you would seek additional primary marketing research to provide guidance about those components of the plan. Etch the market and its segments, and characterize the segment(s) you would target.

Answer and ExplanationSolution by a verified expert

Explanation
Following are the important points that the marketing plan may include:

Detailed description about the company and the service provided to various segments of customers, related fees charged, the time required to execute the service, and procedure to avail the service may be provided in the summary section of the marketing plan.
The Market analysis based on 5Cs that are Company, Customers, Context, Collaborations, and Competitors may be done for smooth proceeding towards the growth.
Segmentation, Targeting, and Positioning may be done based on the needs and requirements of the customers.
The market analysis based on 4Ps which are product, price, place, and promotion may be done to study the effectiveness of the operated business.

The required information that may form the secondary data may be gathered through the company's website or through various articles and blogs on the internet, magazines, and newspaper. The primary data may be gathered through direct interviews with the customers either through the distribution of the questionnaires or through one-to-one interaction.

The market may be divided on the basis of differentiated needs and timing and also the type of activities. The target segment may be mostly working women with hardly any time to spare for family and home and a person living alone who is unable to manage life and work smoothly.

Sample Response
The marketing plan of Company J may include the following:

Summary about the company.
5Cs analysis
Segmentation, Targeting, and Positioning
4Ps Analysis

The required secondary and primary data may be gathered from the company website and also from various blogs and articles related to the specifications and direct interviews, respectively.

The market segmentation may be done based on the needs and requirements of the customers and categorizing based on different wants. The targeted segments may be primarily the working women with no time for home and kids, and a person living alone.

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