If you had to reach a customer segment of “tweens” (kids between 8 and 13),

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If you had to reach a customer segment of “tweens” (kids between 8 and 13),

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If you had to reach a customer segment of “tweens” (kids between 8 and 13), which medium would you choose? What about for men in their 30s? Men in their 60s? In which medium would you advertise if you ran one of your city’s performing arts centers?

Answer & Explanation (1)

Explanation
The mentioned customer segments can be made aware through the following medium:

Children: The children can be observed to have an access to the television. Children are fascinated by various animated characters and so on. The advertisements featuring animated characters can catch the attention of the children.
Men in the age group of the 30s: Social media platforms can be seen as a common medium through which men in the 30s are usually connected. Various advertisements, updates and so on can be posted on the platforms to disseminate the required information.
Men in the age group of the 60s: Newspapers, magazines and other such mediums can be used for men in the 60s. Men in the 60s are observed to possess a habit of reading newspapers.
The following medium of advertisements can be used by the owner of the center of performing arts:

Advertisement can be posted in a newspaper, magazine, posters and so on. A good amount of space can be reserved in the respective print media to advertise the benefits and offers at the center.
Social media helps in connecting people. The owner of the center can use the social media platform to publish various activities, videos, photos and so on. This can help in advertising the updated information to the people.
Sample Response
The following can be the medium of advertisements for the mentioned customer segment:

Children: The medium selected can be television advertisements.
Men in the age group of the 30s: The medium selected can majorly be social media platforms.
Men in the age group of the 60s: The medium selected can be the print media majorly, the newspapers.
The medium that can be used by the individual running a center for performing various arts can be as follows:

Print media such as newspapers and magazines can be used to publish an advertisement.
A social media profile for the center can be created and updates can be posted on the same platform.

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