In response to the market shifting from film to digital cameras, Kodak created a new division for digital photography. This response best describes a(n) _________ response to changes in the external market.

In response to the market shifting from film to digital cameras, Kodak created a new division for digital photography. This response best describes a(n) _________ response to changes in the external market.

April 15, 2021
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In response to the market shifting from film to digital cameras, Kodak created a new division for digital photography. This response best describes a(n) _________ response to changes in the external market.
a.Transformation A.
b.Transformation B.
c.Rational Systems.
d.Exploitation.

Answer and ExplanationSolution by a verified expert

Answer

a.Transformation A.

Explanation

The strategy was to transform Kodak from a traditional photographic company to a leader in the emerging field of digital imaging. There are two routes to resilience: Transformation A and Transformation B. For transformation A, a firm repositions its core business, adapting its current business model to the altered marketplace (Foster et al., 2012). With transformation B, a firm creates a separate, disruptive business to develop the innovations that will be the source of its future growth. So the transformation that a firm is forced to implement is type A, while type B is basically the firms' own intention to grow and focus on sustainability. Kodak was forced to migrate to digital photography by the changes in the filming industry, so this was transformation A.
References
Foster, R. N., Eyring, M., & Gilbert, C. (2012, December 1). Two routes to resilience. Harvard Business Review. https://hbr.org/2012/12/two-routes-to-resilience
 

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