In what ways do prominence and habituation affect consumer attention?

In what ways do prominence and habituation affect consumer attention?

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December 19, 2020
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In what ways do prominence and habituation affect consumer attention? 

Answer and ExplanationSolution by a verified expert

In what ways do prominence and habituation affect consumer attention?

Explanation

Prominence and habituation affects consumer attention. For example - An advertisement showing a movement of the stimuli. As a result it will attract attention.People give attention when they see a movement, contrast or objects occupying large space. The practice of marketers showing the advertisements repeatedly causes habituation because of which there is a decrease in the attention. People get bored and they don't notice the stimuli.

Verified Answer

Prominence affects consumer attention by making the stimuli stand out in the environment.  Similarly ads which get more space attract attention.
If the stimuli becomes familiar, then it loses its attention. As a result habituation occurs. The advertisements which are shown repeatedly face habituation as a result of which consumer attention decreases.They fail to notice an ad or other marketing stimuli.

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