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Category: Management
Why is it important for a firm to study and understand the external environment?
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Building an Entrepreneurial Culture In this chapter we discussed one of the important strategic leadership actions, building an entrepreneurial culture. An entrepreneurial culture encourages the identification and exploitation of new opportunities, encourages creativity and risk taking, and tolerates failures. In Small Groups Each group should choo...
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Who are stakeholders? Why are stakeholders important to firms? What does it mean to say that the firm has relation-ships with its stakeholders?
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What is the resource-based view (RBV) of the firm model? Why do firms use this model to examine their internal organization?
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What is the industrial organization (I/O) model? Why do firms use it to analyze their external environment?

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