Solved Questions

What are the kinds of purchases for which you'll "spare no expense"? What kinds of purchases do you want to buy spending as little as possible? What are the major differences between these two categories that drive your attitude regarding price?

Why do you think the fashionista segment pays such high prices for designer clothing with the knowledge that it will be passe after the current season?

Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they're beginning to price like consultants-per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you gi...

A huge, highly regarded consumer packaged goods firm wishes to branch into pet food. The company knows a lot about packaging, communications, and pricing. It has a great reputation in trade so the channel partners should be supportive. It figures that selling pet food can't be all that different from their current strengths. The company is beginnin...

Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?