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Category: Business
Distinguish between high- and low-quality Internet sources. Imagine that a person you admire is coming to speak on campus. You have been selected to introduce the speaker to your entire graduating class. Of course you want to ensure you have accurate information about this person. Search the Internet for information and identify at least five resou...
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Category: Business
Evaluate studies for a report. Imagine that you're the corporate communications vice president for Harley-Davidson Motor Company. To promote motorcycle use in the United States, you're planning a communication campaign focused on safety. Your objective is to overcome the public's perception that motorcycles are dangerous. You decide to include some...
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Category: Business
Write an email to improve accuracy in reporting. Imagine that you're the chief editor for The Baltimore Sun. Use the Mike Wise situation discussed in this chapter to reinforce principles for evaluating information from the Internet (see Figures 5 and 6). Write an email to all reporters. You might start by briefly summarizing the situation; then, us...
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Category: Business
Evaluate the quality of Internet resources. Select two Internet resources and evaluate them based on the five criteria: authority, accuracy and reliability, purpose/objectivity, coverage, and currency. You might search for news about a company that interests you. Use the questions for "Evaluating Web Resources," and submit a brief summary of your a...
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Category: Business
Find relevant sources to support a business decision. Choose one of the following small business situations—or another situation that interests you: ● You own a clothing store and want to know whether to offer hats. ● You own an ice cream store and want to know whether to offer products other than ice cream (e.g., other desserts or soda). ● You own...