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Category: Business
Some companies have traditionally been known for their excellence in tangibles, e.g., Xerox in copiers, IBM in computers, who now describe themselves as primarily service companies. Do you agree? What does it take for a company to declare itself as a...
Coursepivot June 25, 2022 15:03
Explanation Evidences supporting the argument that a company may be (View full solution)
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Category: Business
Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?
Coursepivot June 25, 2022 15:02
Explanation The individual has chosen healthcare. In the case of (View full solution)
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Category: Business
When you get your hair cut, what's the "core" of what you buy vs. what are the "value-addeds" in the purchase? What's a consultant's core vs. value-addeds? What are the core vs. value-addeds for music?
Coursepivot June 25, 2022 15:02
Explanation The cores are explained as follows: For a haircut, (View full solution)
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Category: Business
Positioning Fast Food Compare two fast food restaurant chains-Chipotle and McDonald's (who no longer owns Chipotle). Chipotle has locations throughout the U.S., but that presence is obviously dominated by McDonald's vast network. Chipotle is position...
Coursepivot June 25, 2022 14:56
Q3. Explanation Company M can increase the profits in the (View full solution)
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Category: Business
Write a position statement for yourself to convince your favorite company to hire you.
Coursepivot June 25, 2022 14:52
Explanation The individual's positioning statement states that the individual is (View full solution)