Skills of a Social-Media Specialist
1. Suppose an organization wants to add a social-media specialist to its marketing team. How can the information provided here help with HR planning and selection?
The recruitment team's job description plan for social media specialist can be explained as follows:
The participants in the hiring process should possess good communication skills to add value to the firm.
The employee must qualify as a marketing graduate to work in the promotion role of the firm as it helps analyze information before public display.
The recruiters' selection method can be explained as follows:
The team can assess the interviewee based on the communication and writing skills because the role demands good content.
The team can verify the qualification certificate of the employee related to marketing and test the technical knowledge to reconcile with the provided documents.
A talent acquisition team can plan the following prerequisites for selecting a social media specialist:
The employee should have good communication skills.
The employee should have a qualification certificate in the marketing field.
The human resource team can choose the right person on the following basis:
Interpersonal skills of the interviewee
Professional qualification or past job experience in the field of marketing
The organization may consider career planning for the worker since the worker already has the skills of good communication and writing social media posts.
The organization may expand the job role of the worker to a social media manager. The employee would be responsible for planning social media posts, creating videos, and replying to comments; also, the employee would be required to use metrics for measuring how the company is performing on social media in terms of the number of followers and engagement.
The worker may also be provided necessary training that may be used to understand how the values of the company and its brands are reached to the targeted audiences.
Career planning of an individual would be considered to bring one's interests and capabilities in tune with those of the company's requirements.
The company would consider expanding the scope of work for the worker by allowing the individual's skills to explore broader options in the following ways:
Giving the employee the post of social media manager
Providing training to upgrade the skills of the worker