To what extent do you feel social media has affected the way businesses serve customers today?

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To what extent do you feel social media has affected the way businesses serve customers today?

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To what extent do you feel social media has affected the way businesses serve customers today?

Explanation & AnswerSolution by a verified expert

Explanation
The evidence supports the argument that social media has impacted the way of serving customers by the businesses today to a large extent are:

Social media provides a way to serve customers around the clock without any hindrances. It provides unbound and effortlessly accessible methods to disseminate information. It helps businesses to market their products and services, announce various events, and get in touch with the customers on a regular basis.
Social media exposes the businesses to a wider audience, which helps the businesses in creating their own brand awareness and stay connected with the customers. It also allows the organization to collect first-hand feedback from the customers, which aids businesses in enhancing their brand awareness, loyalty, reputation, and relationship with the customers.

The evidence supports the argument that social media has impacted the way of serving customers by the businesses today to a small extent are:

Small businesses may still market their products or services through personal contacts only because such businesses may not be active on social media platforms. So, the introduction of social media may not impact the customer services of such businesses much.
The businesses that were well-known and established among the customers before the introduction of social media may not get much affected by social media because the products and services of such businesses have already gained popularity and the trust of the customers. They may be serving the customers in the traditional way to maintain their peculiarity.
Sample Response
The two sides of the argument are:

Social media may have impacted the way of serving customers by the businesses today to a large extent.
Social media may have impacted the way of serving customers by the businesses today to a small extent.

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