What are greenwashing and ethical sourcing, and what do they mean for consumers and marketers?

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What are greenwashing and ethical sourcing, and what do they mean for consumers and marketers?

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What are greenwashing and ethical sourcing, and what do they mean for consumers and marketers?

 

Answer & Explanation (1)

Explanation

Greenwashing is exploiting the customers and making false claims in terms of gaining an advantage over other players in the market. Example- Company V manipulated emission testing with software by claiming it as an environment-friendly car.
  Ethical sourcing is the responsibility of the marketers to maintain the image of a socially responsible firm in terms of operating in any society.
Example- Company S ensures the ethical supply of its raw materials from all the locations. They want every coffee bean to meet the desired standard.

Verified Answer

Greenwashing is a way to make false or deceptive environmental claims about products for marketing.
Ethical sourcing is obtaining and making products in terms of maintaining high social responsibility.
They both are important to marketers.
In terms of greenwashing is a way of exploiting consumer interest by making false claims. While ethical sourcing is the job of the company to maintain social responsibility in terms of doing the business. Thus, consumers will likely to buy a product which is following ethical sourcing effectively.

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