What influences conservation behavior and charitable behavior?

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What influences conservation behavior and charitable behavior?

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What influences conservation behavior and charitable behavior?

 

Answer & Explanation (1)

Explanation

Social comparison is the instinct of every individual to compare their characteristics with others. And they sometimes lie to protect their self-esteem if the certain comparison does not match their standards.
Social comparison theory harms customers in terms of advertisement due to-

Customers can aspire to unrealistic comparisons on the basis of the advertisement. Thus it leads to a negative impact.
Sometimes the customers do a few things which harm them to achieve the highest level on the basis of comparison with the person with the advertisement.

Verified Answer

Social comparison theory states the individuals have the drive to compare them with other people.
Social comparison theory also includes in the advertisement as the consumers try to compare themselves with the model in the advertising in terms of product usage.

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