Explanation

Private placement offers securities to accredited investors through financial institutions.
It is a faster way of inviting applications through issue of a memorandum and not a full fledged prospectus. So it requires less formalities, time and floatation cost as compared to general public offer.
A company can offer private placement only after the approval of existing shareholders by passing a special resolution in the general meeting.

Verified Answer

Private placement is the offer of company's securities to a specified group of individuals through financial institutions rather than inviting the public at large.