What is frame switching, and why do marketers have to consider it when targeting bilingual, bicultural consumers?

What is frame switching, and why do marketers have to consider it when targeting bilingual, bicultural consumers?

Category:
December 19, 2020
14 Views
0
0

What is frame switching, and why do marketers have to consider it when targeting bilingual, bicultural consumers?

 

Answer and ExplanationSolution by a verified expert

Explanation

In marketing, frame switching refers to the process of offering products or services to multiple cultures through marketing personnel that has experience with different cultures. The frame switching therefore relies on marketers that have experience in targeting specific consumers based on their culture. It is largely used in global marketing where firms have presence in multiple countries.
The marketers have to consider it when targeting bilingual, bicultural consumers because;
-frame switching ensures effective positioning in bilingual or bicultural setting-the frame switching strategy makes a firm to be effectively positioned in a diverse (bilingual or bicultural) market.
-it also facilitates personalized marketing through effective targeting of bicultural or bilingual consumers-the strategy also facilitates personalized marketing which is founded on culture. For example, the cultural cuisines are used to target specific cultures.
-it guarantees success of a firm that offer products to multiple cultures globally-globalization has largely been successful due to the frame switching because a firm can efficiently offer products to different cultures all over the world.

Answer

Frame switching refers to the process of offering products or services to multiple cultures through marketing personnel that has experience with different cultures.
The marketers have to consider it when targeting bilingual, bicultural consumers because;
-frame switching ensures effective positioning in bilingual or bicultural setting
-it also facilitates personalized marketing through effective targeting of bicultural or bilingual consumers
-it guarantees success of a firm that offer products to multiple cultures globally

Purchase this answer to view it.
Click the button to login/signup and buy full solution at 2 USD only.

The Best Research Paper Writing Service

Would you want to pay someone to write your paper professionally from scratch? 100% Original and 0% AI Content!.

🎓 Write my Essay
📚 Write my Persuasive Essay
📋 Humanize AI Content for Turnitin
💻 Write my Reflective Essay
📑 Write my Research Paper
📜 Write my Thesis Paper
📘 Write my Dissertation
📋 Write my Case Study
📝 Write my Online Exam
✒️ Write my Term Paper
Write my Paper