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Category: Business
Is fan misbehavior appropriately described as abusive consumer behavior?
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Category: Business
What are the motivations of fan misbehavior?
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Category: Business
What measures can be taken to prevent or reduce incidents of fan misbehavior?
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Category: Business
Many Komen supporters switched their donations to Planned Parenthood after the negative public publicity. Use the concept of share of wallet to explain why this might have happened.
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Category: Business
Have you ever witnessed fan misbehavior? Describe the experience and how it impacted the value you received from the experience.
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