Digital Branding for a Competitive Edge; background research

The paper is part of a digital marketing consultancy project. The company in focus is a recently established business, an education consultancy and placement firm, based in Bhutan, a small country in Asia. As the country faces an exodus of people leaving for better opportunities abroad, it has created an attractive, yet highly competitive market for education consultancies targeting the Bhutanese market. Digital branding is being presented as the solution to building that competitive edge in the overcrowded market. 
The paper should at least have 30 credible sources (please include relevant/similar case studies from nearby regions). The research should be written in clear, concise, and simple words, yet in an academic tone.