This is for a course in strategic global communications and marketing.
So the paper is about issues of credibility in viral advertising, and I’m using as a case study FTX (super bowl ad, celebrities, business leaders and politicians, all that influencer marketing used to gain trust and virality when they were stealing millions, you know the deal).
In the attached PDF you have the references to use, as well as an introduction to the paper. It is ok if you use more references, but be sure to cite all the ones there. Make sure to use all the references cited in the PDF!
Here are the some specifics:
1) An introduction that defines viral advertising; presentation of your specific topic for investigation; a justification for studying this topic — why it is important to research it; what are the possible implications for marketers/ advertisers/brands/communicators (25 points).
2) The literature review itself (better to divide it into subheads) (60 points).
3) Conclude your literature review with possible directions for future research in your selected topic (25 points).
4) APA style should be used throughout the proposal (in-text citations) and the reference list (10 points).
Thank you so much!
