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Category: Management
What characteristics of the social system affect an innovation’s acceptance within a market?  
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Category: Management
How do consumer learning requirements and social relevance affect resistance, adoption, and diffusion?  
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Category: Management
What is the product life cycle, and how does it differ from product diffusion?  
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Category: Management
How can consumers be categorized in terms of their timing of adoption relative to that of other consumers?  
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Category: Management
Under what circumstances might a consumer follow the high-effort hierarchy of effects in adopting an innovation?  

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