Topic
-An online learning platform that ranges from early education to college level courses and beyond. Emphasizes high accessibility, flexible payment methods and up-to-date information for self improvement.
-Strengths – affordability, accessibility, flexible time tables, and up-to-date resources and knowledge
-What we offer – career advancement training, technical skill courses, online certifications (oriented for personal growth and career-based goals)
-Financing – Individual course can be bought for $15 each or unlimited access to all couses at $25 per month.
Requires: Create a strategic plan about WHO will be your customers, and HOW you will be the BEST option in a crowded marketplace for THEM. In order to do this, you will need to:
1) Define the Marketplace and split it into meaningful Segments.
-Market: E-Learning Platform Market segments: K-12 / highschool/college/post-grad / education
-Geographic: North America
-Income segment: Middle-Class
-Gender & Ethnic:
-Psychographic:
-Usage rate:
2) Target a specific market segment.
