What are sacred entities, and how are they profaned?

Explanation

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Answer

Sacred entities and profane things are opposite of each other:
- When people venerate, respect and hold in high regards certain products, people or places, then it is termed as sacred entity. For example, celebrities or pilgrim places are sacred entities. Generally people have emotional connection with sacred entities.
- On the other hand, when things are considered ordinary, they are termed as profane things.
The sacred entities are prone to become profane in case the marketing is unethical. In certain cases, wherein a social stigma is attached to the sacred entities, they are prone to turn profane in the eyes of customers.