What is an offering?

What is an offering?

Explanation

Offering is something of value which is provided to the consumers by the marketers. It involves:
Acquisition: The way in which a good or service is obtained.
Use: The use of a product or a service by the consumer.
Disposal: It involves getting rid of an offering such as discarding or finding an alternative use of a product

Verified Answer

Offering can be defined as a product,service, activity or idea offered by a marketing organization to consumers. Thus, consumers acquire, use and dispose of an offering.