Question
updated 3 years ago
Category:
Marketing
In today's business environment, ethics are extremely important. In recent years, there have been numerous scandals and trials that stem from a lack of ethical judgment. For this reason, we are including an ethical exercise in every chapter. A brief scenario will present you with a situation in whic...
Editor December 22, 2020
Explanation I think that the marketing director for soothing waters and Rani Pharmaceuticals should seek permission from the customers first before using their information without prior permission. This is because (View full solution)
updated 3 years ago
Category:
Marketing
First, marketing affects the allocation of goods and services that influence a nation's economy and standard of living. Second, an understanding of marketing is crucial to understanding most businesses. Third, career opportunities in marketing are diverse, profitable, and expected to increase signif...
Editor December 22, 2020
Explanation Dear Kirstein & Family, Hope you all are doing well & the same here too. In a month ago, everyone of you were really worried in about my decision (View full solution)
updated 3 years ago
Category:
Marketing
First, salesoriented firms focus on their own needs; market-oriented firms focus on customers' needs and preferences. Second, sales-oriented companies consider themselves to be deliverers of goods and services, whereas market-oriented companies view themselves as satisfiers of customers. Third, sale...
Editor December 22, 2020
Explanation From: https://www.coursehero.com/file/p6b5usf/A-Marketing-concepts-stem-from-the-idea-that-satisfied-customers-will-produce/ Answer Dear Store Manager, Your slogan, "it's" your store", is important for customers to feel welcomed and genuinely cared for during their time shopping. The poor experience (View full solution)
updated 3 years ago
Category:
Marketing
First, salesoriented firms focus on their own needs; market-oriented firms focus on customers' needs and preferences. Second, sales-oriented companies consider themselves to be deliverers of goods and services, whereas market-oriented companies view themselves as satisfiers of customers. Third, sale...
Editor December 22, 2020
Explanation My letter to my friend expressing the extent to which i think marketers shape consumer wants. Marketers shape consumer wants by; creating and satisfying needs of the customers, they (View full solution)
updated 3 years ago
Category:
Marketing
The role of marketing and the character of marketing activities within an organization are strongly influenced by its philosophy and orientation. A production-oriented organization focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. A sales orien...
Editor December 22, 2020
Explanation From: https://www.reference.com/business-finance/examples-production-orientated-companies-ede1b5685d301f30 Answer Production-orientated companies include Ford Motor Company and McDonald's. As production-oriented companies, both organizations focus on their own internal efficiency and the quality of their products. These companies (View full solution)