Question
updated 3 years ago
Category:
Business
Intentional Selection It takes excellent people to build a great company. Since launching Chicago-based Web applications company 37 signals in Jason Fried, its founder and president, has developed a careful and deliberate approach to nding and managing people for his company. Why is he so intentiona...
Editor December 31, 2020
Do you think Fried’s hiring methods are reasonable? Will they lead to good hires for his growing company? What are the best features of his approach (if you believe there (View full solution)
updated 3 years ago
Category:
Business
After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding—I was red today. With these words, predictably ippant in their tone, Andrew Mason stepped down from his position at the helm of Groupon, the deal-of-the-day...
Editor December 31, 2020
How would you describe the leadership skills of Andrew Mason? How would you rate his leadership style? In what ways does he t the prole of the typical business founder? (View full solution)
44659
What were the primary motivations that led Lin and his partner to start a new business in China?
updated 3 years ago
Category:
Business
The news was something to celebrate. It was 2007, and Wen-Szu Lin and his partner, Joseph Sze, had just learned that they had been approved to be the rst franchisees to take Auntie Anne's Pretzels into China. This promised to be the opportunity of a lifetime! With more than 1.3 billion potential cus...
Editor December 31, 2020
What were the primary motivations that led Lin and his partner to start a new business in China? Given their experiences there, do you think they should have considered launching (View full solution)
updated 3 years ago
Category:
Business
Transforming the Marketing Model Brian Halligan and Dharmesh Shah, the founders of HubSpot", met at MIT in 2004. The company is based in Cambridge, Massachusetts, directly across from the campus where it was rst envisioned. Both Halligan and Shah were interested in the transformative impact of the I...
Editor December 31, 2020
How has the salesperson's role changed because of Internet marketing? Consider dierences in prospecting and presentation. Answer 숥 In the current times, of internet marketing the role of a salesperson (View full solution)
updated 3 years ago
Category:
Business
Finding the Right PriceThe Story The Dynamic Network Services (Dyn) story is not unlike those of many tech startups. The dierence is that Dyn started during the dot-com boom, survived the bust, thrived after the dust settled, and surges ahead today. Deeply rooted as an Internet infrastructure compan...
Editor December 31, 2020
Explain the importance of xed and variable costs to Dyn's pricing decisions. Explanation In this case in order to attain a lower breakeven point, the rm needs to lower their (View full solution)