Question
updated 3 years ago
Category:
Marketing
First, salesoriented firms focus on their own needs; market-oriented firms focus on customers' needs and preferences. Second, sales-oriented companies consider themselves to be deliverers of goods and services, whereas market-oriented companies view themselves as satisfiers of customers. Third, sale...
Editor December 22, 2020
Explanation From: https://www.coursehero.com/file/p6b5usf/A-Marketing-concepts-stem-from-the-idea-that-satisfied-customers-will-produce/ Answer Dear Store Manager, Your slogan, "it's" your store", is important for customers to feel welcomed and genuinely cared for during their time shopping. The poor experience (View full solution)
updated 3 years ago
Category:
Marketing
First, salesoriented firms focus on their own needs; market-oriented firms focus on customers' needs and preferences. Second, sales-oriented companies consider themselves to be deliverers of goods and services, whereas market-oriented companies view themselves as satisfiers of customers. Third, sale...
Editor December 22, 2020
Explanation My letter to my friend expressing the extent to which i think marketers shape consumer wants. Marketers shape consumer wants by; creating and satisfying needs of the customers, they (View full solution)
updated 3 years ago
Category:
Marketing
The role of marketing and the character of marketing activities within an organization are strongly influenced by its philosophy and orientation. A production-oriented organization focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. A sales orien...
Editor December 22, 2020
Explanation From: https://www.reference.com/business-finance/examples-production-orientated-companies-ede1b5685d301f30 Answer Production-orientated companies include Ford Motor Company and McDonald's. As production-oriented companies, both organizations focus on their own internal efficiency and the quality of their products. These companies (View full solution)
updated 3 years ago
Category:
Marketing
The role of marketing and the character of marketing activities within an organization are strongly influenced by its philosophy and orientation. A production-oriented organization focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. A sales orien...
Editor December 22, 2020
Explanation From: https://essayturf.com/blog/customer-driven-marketing/#:~:text=Petersen%20emphasized%20his%20point%20by,a%20consumer%20oriented%20marketing%20strategy.&text=Marketing%20ensures%20that%20a%20company,in%20its%20growth%20and%20profitability. Answer A marketing concept connects a business to its consumers. According to Donald E. Petersen, the chairperson of the board of Ford Motoring Company the customer is the (View full solution)
updated 3 years ago
Category:
Marketing
The role of marketing and the character of marketing activities within an organization are strongly influenced by its philosophy and orientation. A production-oriented organization focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. A sales orien...
Editor December 22, 2020
Explanation There are five main marketing management philosophies. These are; production concept, product concept, sales concept, marketing concept and societal marketing concept. These concepts can be explained as follows; Production (View full solution)