Question
updated 3 years ago
Category:
Marketing
The role of marketing and the character of marketing activities within an organization are strongly influenced by its philosophy and orientation. A production-oriented organization focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. A sales orien...
Editor December 22, 2020
Explanation There are five main marketing management philosophies. These are; production concept, product concept, sales concept, marketing concept and societal marketing concept. These concepts can be explained as follows; Production (View full solution)